XTP launches new podcast
'The Partnership Edge - Trust in Strategic Alliances'
Drawing from the Trusted Partnerships white paper, discover lessons from leaders who've mastered trust in complex ecosystems.
Hear how top alliance leaders apply The Six Trust Behaviours, the Trust Clock, The Balance of Fairness and the Balance of Power
and how the Trusted Partnership Charter principles transform relationships and drive greater outcomes.
Listen, learn and adopt proven strategies from experienced guest speakers
31st March 2026
How PR professionals can embed trust
Pieter Johnson was recently interviewed by the award-winning journalist Christian Koch for CIPR Influence, the Chartered Institute of Public Relations digital magazine and a hub for the PR industry's best blogs.
"How PR professionals can embed trust in client relationships" talks about how to make trust the cornerstone of every partnership for PR and comms professionals.
The article is currently accessible to CIPR members, with plans to expand its reach soon.
17th March 2026
Trusted Partnerships
White Paper
We are delighted to announce the release of the XTP White Paper - Trusted Partnerships - Unlocking The Value In Strategic Alliances. You can access a copy by clicking on the picture.
5th Feb 2026
2025 Comes to an end
21 Dec 2025
It feels like the right time to send out my gratitude to a number of friends colleagues and clients here on LinkedIn who have helped put XTP on the road this year. 👊
We've had a successful start up and could never have imagined how far we have come. 📈
A big thank you to those who have mentored me, guided me, prodded and pushed me and when I fell, picked me up. 🙏
There are some amazing resources within everyone's networks. Hopefully you are also oiling the wheels of your networks too, so you can reach out or offer that guiding hand when the time is right. 👥
The XTP White Paper on Trusted Partnerships will be out in early February and I look forward to sharing this with you and helping clients build stronger and more fruitful alliances in 2026 and beyond. 🤝
Have a peaceful holiday season and best wishes for 2026. 🌟
Look us up https://xtpmedia.co.uk/
Researching Trusted Partnerships
Sept 2025
This week I’ve met some of industry’s foremost proponent’s of building strong healthy relationships between organisations. I thank them all for their contribution.
If you have something to say on strategic partnerships, please go to this anonymous questionnaire. It will take you 4 mins to complete!
Update!
April 2025
Been a long week and glad to be back in the office today. For those I met this week, who asked what I am doing, thought I’d better update
I have my own consulting practice and working on several exciting projects. Big shout out to those colleagues for helping make the transition.
Pieter
